I've seen the Steam posts too and it is like either the community has collective amnesia, or was too young to remember somehow (or didn't pay attention and this is their first experience following a Larian dev cycle.)
Oh, this is simple, really.
Larian has probably multiplied their user base with this game. Definitely doubled, at least. I'm pretty sure that many people bought BG3 when they first heard about it, without much looking. It IS titled BG3, after all! That's how I ended up here, for instance, as I played almost all IE-games + both NWNs in the past, and was wondering for many years why we have no new DnD titles.
Naturally, all these newcomers have no idea about Larian's behaviour during the EA phase. It might be a tried and true workflow for them, but for these new people, for me... well, it could have been better.