Nahh, it just need a good narrator able to catch the complete attention of the audience so much that they ignore the environment and any sudden rumor can make people jump and shiver.
I disagree, a scary story will always have more resonance if told at night or in the dark and somewhere remote. A scary story told on a beach in the middle of the day in high summer is unlikely to carry the same weight. There's a reason most scary films and stories aren't generally set on sunlit beaches.
