They don't really care about hyping the patches. They want the hype for the final release.
Source?
A sensible guess. Given that the final release is where and when the major influx of new buyers will come from, at this point. And that they keep saying on their very store page to NOT buy the game now if you want a complete experience.
Do you have evidence of the contrary?
EDIT- Also, Swen Vincke EXPLICTLY said few months ago that they are saving a lot of stuff for the release launch and that they don't want to "spoil" it during EA. So there's that, too.
Also, did we get even just one single race added to EA so far?
