Ironically, if you read MMO forums, there's a vocal group that wants all the F2P games to have a subscription model.
Because (once again, ironically) it's usually WAY cheaper than the "free to play" approach.
I'm still a little surprised that people think F2P is "cheaper" than subscription based games. A SINGLE empowered rift, or whatever their called in Diablo Immortal, can cost you $20. That's like 4 - 5 minutes of "gameplay" and reward for $5 more than a months subscription on something like FFXIV. do four empowered rifts and you have yourself a full expansion in a sub based mmo.
I still remember this comic, and it's still true:
![[Linked Image from i.kym-cdn.com]](https://i.kym-cdn.com/photos/images/original/000/156/682/i-CV2d9W4-L.jpg)