This EA drives me nuts. I am frustrated not knowing what they're working on.

That said, I see the ingeniousness behind it and the PFHs. All this hype and pageantry keeps BG3 alive. Even after a year and a half, every PFH produces scores of articles and posts on Steam and here and Reddit, etc. People get excited about it all over again, and the next thing you know, more people are buying.

I wonder just how quickly we'd stop posting out here if they actually gave us answers to our questions.