If anything, it looks like Larian is trying to outcompete Skyrim in "The goofiest meme generator" category.
Jokes aside, I won't be surprised if it's their actual business strategy. After all, Skyrim has sold 30 million copies within 5 years after its release. I don't know if Sven aims that high - after all, a huge free-roam world delivers much more game experience than a relatively small, mostly railroaded visual novel. Still, there's money to be made, and he knows it.
