You don't actually buy that do you? Of course they want people buying EA lol, that's just PR to cover their asses if it's awful.
Nah. For all issues I do have with Larian, so far they didn’t show themselves to be cynical, pure profit lead company. They want to do stuff, big, ambitious stuff. Nothing they did so far indicates to me they bank on selling as much as they can before the game is ready to sell. There is no incentive to buy into EA outside wanting to participate in EA. No lower price, no time limited exclusive content. They are successful, because there is nothing like what they do on the market, and single purchase sprawling RPG makes for an unusually good deal, even in its unfinished state.
