What are they trying to achieve with these videos exactly, because I don't understand?
Free publicity?
I mean, we are talking about it, dont we?

+ there are hunderts of views and shares across all social media.
And how long it took to create this, five minutes tops?

I would call it good deal.
Why pay for some huge advertising campaign, if your product can be known by short video you can create during your time on toilet?
