Originally Posted by Leucrotta
But lets not pretend that he was chosen to promo as 'Game Master' for the DOS2 'Game Master Mode demo' because of either of those-it was because he is famed first and foremost for being a DM.
Sure, but that was an advertisment, not actual contribution to the game.

But sure, recognisable names help when casting, so whenever it was part of the decision when hiring him or not, Larian is wise to take advantage of his profile in D&D community.