This is related to Bless not being able to just select the targets. I have no idea why you can't begin Bless like Magic Missile where you click the people you want to bless within range and then cast it.
You beat me to it - I was going to say the same thing!
I agree with you both that only spells described as AoE in 5e should affect an area, and multitarget spells should be able to be individually targeted to the right characters, wherever they happen to be standing.
I do wonder if the challenge with implementing the same mechanism as for Magic Missile, etc, is that those can be targeted multiple times at a single enemy OR at different enemies, whereas I think Bless, level 5 Hold Person, etc can only target each character once per turn so Larian would have to find a way to limit them appropriately? Still, that doesn't sound like an insurmountable challenge.