It's Starz, they are really terrible at marketing. I am watching this now and its incredibly good but its the first I am hearing about this show and its been out for 5 years.
It's also what killed American Gods. Just bad at marketing.
Yeah it's a real shame. I also thought thought suffered from "one too many cooks" - Season 2 was brilliant so why did they get rid of the director and some of the best writers?
*season two spoilers*
Simmons after he violates his oath and become a blackguard