Originally Posted by snowram
Originally Posted by 1varangian
Why aren't they even trying? Spoiling things is not marketing. Quite the opposite in fact, no matter how "cool" these characters might be.
You are very naive to think spoliing things isn't marketing. You inherently have to spoil things to promote a media. And with act 1 fully revealed, it leaves very little choice of material for Larian to choose from. I don't think they would have been able to maintain their momentum for 6 months with only monk, dragonborn and multiclassing. I actually think that what has been released isn't really groundbreaking spoilers as it is both already mentioned in game and close to what we can already play, and it makes for a nice cinematic moment that any trailer need.
They don't have to market the game to people who already bought it. People who didn't buy yet don't know about act I and there's still 6 months left to market the game for them.

I'll give you that an extremely long early access like this might stretch marketing period as well potentially requiring more reveals. But they don't have to market a game for two years like they have. Just once when EA becomes available and then a big push closer to full release. I don't really see the need to keep pushing the game during early access considering how well it sold initially.