A series of 4th wall breaking, immersion shattering messages from the devs or even in world characters, to the players of the game, embedded at various points throughout the game like 'easter eggs', except that you can't help getting them in sequence as you play. The Larian crew and Swen think this is so funny and charming and endearing that they cannot imagine anyone not liking it.
Okay, with that out of the way, the only possibilities are up, right?