Larian has been trying new marketing strategies for a while now. First, those tiktok/shorts to appeal younger audiences. Didn't like those. Now this focus on celebrities to attract more general attention to the title, I guess. The thing is, CRPGs are rather niche when compared to action RPGs and they kinda NEED some fresh appeal to become massive. I doubt introducing previously unknown character no one cares about is it, though. I have a feeling like genre fans are divided on this marketing while their "target audience" doesn't really care.
