[...] ign and kotaku is already talking about that larian got banned cuz of this. [...]
Looks to me like Larian is getting a ton of free additional promotion. Even if it's "bad" promotion (according to some people), it'll almost certainly still lead to an increase in sales - especially in today's society of ragebait.
In addition to the extra people this game will reach due to this advertising:
1.) Most people who were going to buy the game will still buy it.
2.) Some people who vehemently hate this scene will "hate-buy" it to e.g., make a youtube video shitting on it, destroy a copy on camera (put it in the computer's recycling bin?) to post on tiktok, etc.
3.) Some people who weren't planning on buying it will see ^ and then buy the game in order to support Larian and/or "own the haters"