Swen said they were having trouble thinking of a way to market the game. Specifically in relation to the breadth of choices available in a playthrough, I think, but from the marketing we've gotten, I think they're having trouble in general to communicate what the game is to people who aren't already on board.
Have you seen their YouTube shorts marketing? It was like the worst thing ever. I feel like marketing team is either incompetent or going for some modern marketing crazy shenanigans.
