Okay, let's see what I noted about character creation that I've not already said.
A few races at least seemed to have at least one new head option, though I didn't see loads of new heads.
There are a bunch of sliders that you probably saw at PFH that can be used to increase variety: for maturity, freckles, freckle intensity and vitiglio.
We can also select from various scarring options, piercings, have different colour eyes and tint our lips.
Both head hair and facial hair looked better and more luxurious, without the odd gaps from EA (though caveat that the graphics capability of the machine I was using in Ghent was likely to be better than my own PC)
A few new hairstyles, including a longish straight one with side plaits I've seen in a mod and some cool curly/afro ones with shaved sides I'm definitely going to use. And each hairstyle was given a fun name - the only one I can recall was Waterdhavian Scholar but I did appreciate the effort that had been put in.
Again, shown at PFH, but the fact we now have icons for hair, faces, etc so we can see our options at a glance rather than having to scroll through was a HUGE improvement.
A couple of new facial hair options, though still not nearly enough in my book!
Dragonborn could select a face and crest separately. And I didn't note this, but I think someone mentioned to me that there were three different tail options, as well as no tail (or maybe no tail was one of the three options, and there were two tails!)
Humans and a few other races, eg elves, have four body types (normal male/female and buff male/female), but other races only seem to have two. I didn't check every race, but halflings and half-orcs, for example, only have a male and female body shape.
Genitals can be specified independently of body type (options were "default", "penis" and "vulva")
Unfortunately, paladins still didn't seem to be able to say in game who their deity was if they have one, though I didn't actually try to create a paladin.
I also counted 21 cleric deity options, but now I look at EA there seem to be 22, so either we're losing one or - more likely! - I miscounted.
8 custom voicesets probably was shown at PFH too, and anyway was expected as a result of what modders found, but just to confirm there were 4 female-sounding and 4 male-sounding ones, any of which could be used for any character.
"You may call it 'nonsense' if you like, but I've heard nonsense, compared with which that would be as sensible as a dictionary!"