I feel a bit sorry for you Halsin fans, that he became a bad internet meme all of a sudden.
On the other hand, it was a great way to make people aware of a non-Origin, non-returning companion character. Maybe Larian will release a Halsin edition version of the game now!
Well seeing how much it is talked about on reddit, how many videos popped up about the bear sex on youtube (I was searching for the PfH, since I hadn't time to watch it and youtube suggested me Panel from Hell bear sex - so that was probably a very popular search the last days. So maybe it was a clever markteng move. Not my cup of tea, but I guess a lot of people are at least curious about it.
I agree. Whether intended or not, it's going to be a good sales boost for Larian because the people who would be interested in a cRPG are also going to be the same people who won't care about this/like this/feel some sort of values compulsion to take a stand against the critics, whereas people who are offended would likely be people who were never going to buy the game anyway.