Yeah, I'm firmly in the "it's not really a big deal," camp but I would like to have seen it communicated more clearly. Then again, it's certainly possible that they originally weren't planning on keeping it and are now thinking they may have to so they're determining how possible it is. For all we know part of the issue could be related to the logistics of figuring out how to deal with all the upgrade keys. They sold a million copies in the first week and every one of those people is entitled to the Digital Deluxe upgrade key... not to mention everyone else who has bought it in the over two and a half years since then.