I think WoTC is missing a ton of opportunities in plying the digital space.  BG3 shows what can truly be done but it seems like they treated it as a one off.
For me, they are pushing the revamp of D&D Beyond.  It seems like a perfect fit for an out of game portal capability for their digitally licensed products and not just a stand alone product.  They have a built in Dragon Age Keep that Bioware had to build independently already there to drive all sorts of new eyeballs to it as a resource.  Want to build your char early?  D&D Beyond.  Want to export your char after BG3 to transition that char to table top, D&D Beyond.  So many possibilities yet they seem to be thinking too parochially.
Thoughts?  Any other ways that they are missing out on opportunities here?