I think WoTC is missing a ton of opportunities in plying the digital space. BG3 shows what can truly be done but it seems like they treated it as a one off.

For me, they are pushing the revamp of D&D Beyond. It seems like a perfect fit for an out of game portal capability for their digitally licensed products and not just a stand alone product. They have a built in Dragon Age Keep that Bioware had to build independently already there to drive all sorts of new eyeballs to it as a resource. Want to build your char early? D&D Beyond. Want to export your char after BG3 to transition that char to table top, D&D Beyond. So many possibilities yet they seem to be thinking too parochially.

Thoughts? Any other ways that they are missing out on opportunities here?