I don't think you will find any society on Earth (in real life) where being evil is an ideal.
have you heard of a place called Rome?
anyway yes the main reason to play evil is for fun... its a choice and this is a game so being an evil shit [in the game] doesn't mean you also kick puppies
in EA evil is the only way to get laid... you want to bang a hot drow bitch = kill those kids
your character perhaps just is a shit and gets to loot anyone i.e, yes both side... murder death kill and all that rot