Unfortunately I have to agree. It's not a good look.
I'm sure the company knew about PlayStation policies re: pre-order key activation. And if not, well... it's on them.
But the true issue is the communication to the people who have bought the Collector's Edition.
Sending an email day before planned delivery that it will be delayed 2-4 weeks? Without any reason and/or explanation? To me it seems dismissive.
What's more, there has been no email about key activation delay. I had to actively look for this information and I found it here and on reddit (both of which I don't normally use).
Honestly, I'm disappointed and expected better from a company like Larian.