Larian heavily pushed sex as primary marketing ploy, it designed the companions to be sex and wish fulfilment first, similar to how Hoyoverse games like Genshin Impact and other waifu collectors are designed, with an actual rpg story being an afterthought in case they have still time (for Halsin and Wyll apparently not).
And it worked and attracted exactly that crowed who, because most of them lack any real rpg experience think BG3 is revolutionary, ignore all the mechanical story problems, the core disciplines of an rpg, BG3 has and spend all their time with romance fanfiction and their number one priority are not mechanical or story problems but getting more kissing scenes.
Didn't follow much of the marketing, only watched the trailers in brief (which were more "pandering" to the crowd for DA Origins tenfold, both on the violence and cleavages front, hilariously misplaced Marilyn Manson music included.)
Still: That'd actually be good news!
I'm expecting Bioware et all to do a complete turnaround by tomorrow. After all, all it apparently takes to get players interested in RPGs proper (regardless of anything else too, it seems), is putting a few motion-captured boobies and dongs in there.
