Larian heavily pushed sex as primary marketing ploy, it designed the companions to be sex and wish fulfilment first, similar to how Hoyoverse games like Genshin Impact and other waifu collectors are designed, with an actual rpg story being an afterthought in case they have still time (for Halsin and Wyll apparently not).
And it worked and attracted exactly that crowed who, because most of them lack any real rpg experience think BG3 is revolutionary, ignore all the mechanical story problems, the core disciplines of an rpg, BG3 has and spend all their time with romance fanfiction and their number one priority are not mechanical or story problems but getting more kissing scenes.
Didn't follow much of the marketing, only watched the trailers in brief (which were more "pandering" to the crowd for DA Origins tenfold, both on the violence and cleavages front, hilariously misplaced Marilyn Manson music included.)
Still: That'd actually be good news!
I'm expecting Bioware et all to do a complete turnaround by tomorrow. After all, all it apparently takes to get players interested in RPGs proper (regardless of anything else too, it seems), is putting a few motion-captured boobies and dongs in there.
No more cheap excuses from tomorrow on accepted.
I don't think its good news as the only effect will be other companies also forsaking story and interesting characters in favor of waifus and immature sex stories according to always the same formula like Mass Effect style romances.
And the marketing of BG3 only really took of after the bear sex panel (and you can be sure that showing such a scene in a very public setting was planned well in advance with a specific goal in mind). After that BG3 came to the attention to circles outside the usual RPG customers because they wanted to see whats that sex thing is about. A cheap marketing ploy and people sadly fell for it.
