I would say the game is a bit overly sexual due to how poorly tacked on it is since most of it does not feel organic or natural as well as how diverse it is with the amount of fetishes it contains to the point where it is a selling point to some people out there. There is also a strong positive correlation of Google Trends with Baldur's Gate 3 and Halsin's infamous scene around late July-August.

In fact, his relevance in Act 3 is so nonexistent he is only known for that scene and a beastiality + incest scene that half of your companions want in on a fivesome with. Simply put, any controversial and negative valence will result in getting the most attention to a product or event. When the game first came out, people mostly only talked about the sex as well to the point where the story was equal and even second to the sexual aspects of the game. Sex is definitely a big part of the game and would prefer if that budget went to fixing their bugs and paying their employees better.