I've literally had people ask me "is that the bear/squid sex game?" when I talk about BG3. The last Panel From Hell around launch had a big focus on that, because it got people talking about the game who may not have been aware of it before. The EA cycle was long, interest waned, and then suddenly all the major videogame news outlets could talk about was BG3's romance and sex again. That footage made it very far outside the gaming sphere.
Hell, it even spawned a huge wave of new people coming here all eager to talk about it (or, yell about it, in some cases).
