So if gameplay shown makes this the first time that you're confused about a Bioware title -- welcome to the club after twenty odd years. That's been in their DNA all along: "We want Call Of Duty's / Fortnite's / Whatever's Currently Popular audience now!" The reason that BG3 at all exists is precisely, bingo, Bioware. And not in a "good" way.
This is my read as well. I think they look at a lot of spreadsheets of what's the most popular thing and then they mold whatever they are currently making into an aspect of that. So by that metric this trailer/new art style probably makes sense to them because what's more popular than Fortnight/Overwatch/League of Legends.
Thankfully they skipped Roblox/Minecraft and went to the third most popular game on the list. Ha!
I've heard the actual gameplay is quite a bit better, and darker and that this reveal trailer is the result of a marketing team that is fully up themselves. I guess we find out in the next few days.
