No one see those commercials?
I have a DVR so I don't have to watch commercials (among other reasons).
In any case, we are not going to get any completely unique short abbreviations. For example, Larian's games do not show up on the first page of Google results for DD, BD, DD2 or Div2.
Raze are polls enabled on this board...
That was what I was planning, but I don't see how to insert one (the FAQ says there will be an option under the text edit box of a new post if polls are enabled) and when I searched for a topic I knew had a poll (on DirectX), the first post was blank.
I'm sure eventually one term will gain common usage.