But: In this case we're not mainstream...
Far be it for me to sound critical, but there are several(un-named) game companies with upcoming products in relatively the same genre. And they are "balls to the walls", marketing out the wazoo. I will play this game regardless, as I know the quality of product that Larian puts out.
But seriously, you gots to market to make a buck. I know budgets are what they are, varying for each company, and marketing has their piece of the pie. But are we to assume that this is the pace to be expected until launch? Or is there some underlying master plan that will have a (add grandiose adjective here) pre-launch campaign that attempts to reach the masses? You know, the ones that aren't like us faithful, that may have never even heard of the Divinity series? I'm all about standing on reputation and word of mouth recommendations, but this era probably requires more than that...the sooner the better.