Well my advice is that If they have enough money left over spend it on Marketing.
Anyway especially DTP and the English Publisher to get the word around.
but its so easy to get attention these days.
and it costs not a single dollar.
ill remember these very first DD2 screenshots on may 2005http://news.softpedia.com/news/New-graphics-engine-from-Larian-Studios-2047.shtml
between these screens and the very first preview in august 2008http://www.computerandvideogames.com/article.php?id=192049
this game was absolutley invisible!
and after the first preview and the RPC this year there was not very much material.
it wouldnt hurt them to let the publicity take a look at the game.
invite some gaming mag writers, releasing artworks, screenshots, short vids.
you dont need millions for PR, you need only a good informed fanbase.