I hope it does well in the US despite the lack of hype/adverts because it really deserves it.
I'm enjoying this game at least as much as Dragon Age which was hugely overhyped with TV commericials.
Also, I'm not any kind of a Divinity fanboy either. I didn't even like Divine Divinity and I usually don't like European RPGs (ie. Two Worlds, Gothic and Witcher).