I honestly think that asking people to PAY for beta/alpha testing access is one of the core things wrong with today's games market. No one should pay to test a game, they should receive something for the effort they are willing to put into it.
Since it is a buyers option, I don't have a problem with Kick or EA. They lay it out... we decide. If they didn't do this, the product people are playing would probably be lesser than it is, so just thank all those that supported happily and of their own choice making your experience better. They couldn't afford what you ideally ask for.