He is really going to be a interesting character that's for sure.
If by interesting you mean annoying, then I agree with you. Not only is his personality cliche, there's not enough mystery for me to care to look further for anything else.
I like all the characters but they immediately almost all give me the rival vibe, which makes sense considering the context of the story, so I can't really see anyone seriously bedding the majority of them. So that leaves "for the lolz" and subterfuge.
Just my opinion, of course.