The look of a game does matter, and matters a great deal. Regardless of the underlying mechanics or lore, a video game by its very nature is something visual. Everything about the game happens through what you see on your display, and that visual gateway for the game is what you are going to be spending hundreds of hours being engaged with. Even Swen himself recognizes this and has said they are very aware that the game should not come across as a game with a D:OS skin. So it matters that the game should not look like a D:OS game, and it matters that it does (for now) look like a D:OS game.
