Originally Posted by GM4Him
.... I see the ingeniousness behind it and the PFHs. All this hype and pageantry keeps BG3 alive. Even after a year and a half, every PFH produces scores of articles and posts on Steam and here and Reddit, etc. People get excited about it all over again, and the next thing you know, more people are buying.

I wonder just how quickly we'd stop posting out here if they actually gave us answers to our questions.
^This here says all that needs saying. You can literally predict when a PFH event is going to be scheduled by carefully observing the point at which people have stopped talking about the game (including right here on the Larian forum where we've recently been at a lull in people posting anything new related to the game).