The ad looks really nice, but could have used a better quote.
I didn't like the quote either, there's only so many times you can say <img src="/ubbthreads/images/graemlins/div.gif" alt="" /> in a sentence and keep it from sounding stupid!
There's no need to use the first game as a platform to launch the second, as those who played the first (as Tovi said) will play the second...but what of those who didn't?
They'd want more than the word <img src="/ubbthreads/images/graemlins/div.gif" alt="" /> said too many times to be convinced.
Also the web address
www.larian.com and mention of the forum should be on the ad too. (though I guess they could find their way from <img src="/ubbthreads/images/graemlins/beyond.gif" alt="" /> .com!
Sorry for the marketing analysis........ <img src="/ubbthreads/images/graemlins/cry.gif" alt="" />